The rise of print-on-demand (POD) books has solidified its place in the publishing world. While some companies maintain the traditional POD model, others offer hybrid systems, providing more flexibility for authors. If you’re unfamiliar with the concept, it involves printing books using digital technology as orders are received and following up with book fulfillment services. This model can be appealing for self-publishers who want to bypass the challenges of managing inventory and handling order fulfillment. However, a significant drawback is that a portion of your profits goes to the service provider.
For aspiring authors who may not prioritize earning substantial profits and whose works are primarily text-based, POD can prove advantageous. The process involves uploading your manuscript into a template-driven system, where it awaits orders. Once a customer places an order, the book is printed and shipped directly to them. This method aligns print runs with actual demand, eliminating inventory costs and reducing waste. It alleviates the uncertainty associated with predicting sales, making it easier to manage even smaller print runs. However, it most often cuts you off from selling books in stores.
Conventional printing is necessary for authors aiming to get their books onto store shelves. While online sales continue to dominate, many readers still prefer browsing physical bookstores. Having your book displayed alongside competitors can significantly boost visibility and sales; a customer entering a store to buy another author’s book might discover yours and purchase it instead. Furthermore, if your book is featured prominently in a store, it can attract even more attention and interest. For self-publishers with a clear understanding of their sales volume, conventional printing carries minimal risk.
Authors can print an amount that aligns with projected sales and set their prices. This method also enables better control over profit margins and offers the flexibility to sell in multiple venues. Many authors create their own eCommerce platforms to sell directly to readers, thereby maximizing their profits by avoiding the need to share revenue with third parties. This approach facilitates better customer service and allows authors to build direct relationships with their audience. Collecting customer information through direct sales can enhance engagement and foster loyalty.
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